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Curriculum
3 Sections
13 Lessons
365 Days
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UNIT 1: UNDERSTANDING OF BUSINESS ACTIVITY (Paper-2)
5
1.0
Business Activity
1.1
Classification of Business
1.2
Enterprise, Business Growth and Size
1.3
Types of Business Organisation
1.4
Business Objectives and Stakeholder Objectives
UNIT 2: PEOPLE IN BUSINESS
4
2.1
Motivating Workers
2.2
Organisation and Management
2.3
Recruitment, Selection and Training of Workers
2.4
Internal and External Communication
UNIT 3: MARKETING
4
3.1
Marketing Competition and the Customer
3.2
Market Research
3.3
Marketing Mix
3.4
Marketing Strategy
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